We believe there are five main reasons driving this purchase:ĭisrupting Microsoft’s moves in the market. In some ways it overlaps with Salesforce’s existing products Chatter and Quip, which are targeted at improving collaboration around business processes (Chatter) and document generation (Quip) Slack is very much in the business of business and in helping organisations collaborate and communicate more effectively. On the surface of it Slack is very different proposition to the previous acquisitions that have sought to provide capability to gather customer data from multiple sources (Mulesoft), understand it better (Tableau) and take action on it from Commerce (Demandware) to Field Services (Clicksoftware). Interestingly, the purchase overwhelmingly represents a cash as opposed to share transaction reflecting cash-generating ability of the Salesforce machine and the low cost of capital in the technology industry today. This acquisition is the largest in Salesforce’s history and, for a company estimated to make US$876M in 2021 represents a rich 32x multiple on revenue, even considering the 39% growth rate of Slack.
There has been a steady increase in the scale and size of acquisitions by Salesforce from the 2018 acquisition of Mulesoft for US$6.5 Bn, to the 2019 acquisition of Tableau for US$15.7Bn. Never shy of making big and bold moves, Salesforce has outdone itself this time with the intent to purchase Slack for an eyewatering price of US$27.7Bn.
0 kommentar(er)
